
For many in the construction business, it can be feast or famine. In the summer, most construction companies are so busy that they have to turn down work. Yet, when winter comes, most outdoor construction projects are put on hold due to the cold temperatures, the snow, and the frozen ground. Yet, as a small business you still need to work to survive.
Wagner Used Equipment Co offers the best used heavy equipment for sale, from backhoes and tractors to skid loaders and telehandlers. We offer heavy equipment rentals as well for your short-term needs. In addition, our superb field service technicians will come out to your location to help repair any heavy machinery you have that is being uncooperative. We also offer genuine Cat parts, including Cat engine parts, bearings, and more. We have Cat dealers in Colorado, New Mexico, and far west Texas to serve your needs. Below, we'll offer up some ways you can keep your construction company busy during the winter months. Call or stop by one of our Caterpillar dealers today!
WAYS TO KEEP YOUR CONSTRUCTION BUSINESS BUSY DURING THE WINTER MONTHS
Expand Your Services
It's not uncommon to see landscaping and construction businesses also do snow removal when the winter weather hits. If you think about it, snow removal is the perfect fit for most construction and landscaping companies. First, you already have the heavy equipment (trucks, plows, front end loaders, skid steers, ATVs, ect) to do much of the snow removal work. Second, you have the downtime in order to invest in snow removal services. If there is one service that is more dependent upon the weather than construction, it's snow removal. After all, if there's no snow, there's no need for your services.
More ways to expand your services during the winter months utilizing the used heavy equipment that you already have is holiday decorating. If you have a telehandler, you're golden for hanging Christmas lights in high-to-reach places. Other great ways to diversify your seasonal-dependent offerings is by offering HVAC (heating, ventilation, and air conditioning services). You can also offer mechanical repairs for seasonal equipment, such as for snow plows or even snowmobiles. The sky's the limit for what your construction company can offer when the cold weather hits.
Think Inside
Another great way for your construction business to stay busy when the cold weather hits is to find work indoors. "Interiorscaping" is a growing industry where homeowners and business owners are looking for local contractors to improve their interiors during the winter months. As a construction business, you most likely own a lot of hand tools to accomplish these jobs easily (if not, Wagner Equipment Co offers hand tools for rent), from jackhammers, sledge hammers, and more. You can choose how excessive you would like to go with these home interior remodels. You can keep it on the light side, with handyman work. This entails things such as installing ceiling fans, fixing trim, light carpentry work, finishing cabinets, and the like. Or, you can go all out and engage in full home remodels with demolition work involved. You can offer painting services or install hardwood floors.
Many construction companies are hesitant to enter the home renovation market because of the skill level required. However, most employees are eager to be cross-trained and would enjoy the break from heavy machinery. Home remodeling services is a great way to hit up your customers you did construction work for to see if they need interior work. If they have an existing relationship with you, they will be more likely to choose you over another company. Wagner Used Equipment Co offers all of the tools you will need for a home renovation company. Stop by a local Cat dealer to learn more today!
Offer Specials
One way to help your construction business stay busy during the winter is to offer specials and/or discounts. People love a deal, especially around the holidays, and if, for instance, someone has been thinking about having some grading done around their home or thinking about a small interior remodeling project but wanted to wait till spring, a discount or special could push them to do it now rather than wait. This is also a great way to reward your loyal customers. By sending out an email to your past clients with this discount, they will appreciate you more and will be more likely to use you again for future projects.
That being said, Wagner Used Equipment recommends thinking hard before deciding to cut your prices just because demand is down. You may get more calls and a few more projects that you normally would, but you also may eat into revenue and profits if you cut too deep. One great way to create momentum is to put a deadline on the offer. This also propels customers to take action.
Focus on Marketing
During the busy summer season, you may not have a lot of time to invest in your marketing and advertising plans. You may be busy from sunup to sundown with little spare time except for family time. However, as your construction business slows in the winter, you now have time to work on your website, network with local businesses, attend trade shows, and go to industry conventions and Better Business Bureau functions. Getting the word out about your business is never a waste of time. Perhaps you want to garner attention with a killer Christmas light display, or you want to sponsor a worthy organization such as Toys for Tots and organize a fundraiser for them. There are all sorts of ways you can continue to build your construction business during the downtime of year that will pay massive dividends come summer.
Tidy Up All of Your Loose Ends
Undoubtedly, you may have a list a mile long with tasks left undone from over the summer. Whether it's connecting with someone whom you hadn't seen in a while who you ran into over the summer, such as having coffee with them, to finishing up odds and ends around the office, such as fixing a window or a door, you can find things to keep your construction business busy during the winter. Perhaps there are little projects around your office and space, such as remodeling your break room kitchen or implementing free coffee for your entire crew. Taking some time to invest in the little things also helps you with higher-level thinking research shows. In addition, plan an employee appreciation dinner or pot luck during the winter downtime.
Make New Year's Resolutions
Many construction companies use the wintertime to clean up their books as tax season approaches. From touching base with your accountant to analyzing the numbers from your books, such as your balance sheet and profit and loss statements, you can get a good gauge of the financial health of your business. This is also a great time to set your goals for the upcoming new year and also plan how you will get there. This could be anything from applying for a small business loan to analyzing your strengths and weaknesses to investigating possible partnerships or synergies with other companies. There are dozens of activities you can be doing in your downtime to better help you prepare for the future.
CHOOSE WAGNER USED EQUIPMENT CO AS YOUR HEAVY MACHINERY SUPPLIER OF CHOICE
Wagner Used Equipment Co has been supplying construction heavy equipment since 1976. We love helping small businesses succeed and grow, which is why we offer a variety of services to meet your needs. We offer new, used, and rental heavy equipment for your long and short-term needs. We have over 230 field service technicians who can come to your location and help you get your Caterpillar machine up and running again. We offer consignments at your local Cat dealer in Colorado, New Mexico, and far west Texas, which is a great way to sell your used machinery at a great price. In addition, our Cat Parts Store offers every part you could need to keep your heavy equipment running smoothly.
We have allowed our values of teamwork, excellence, accountability, safety, integrity, and communication to be our guiding light, which is why we have continued to grow and thrive even in the midst of adversity. We always put our customers' needs first, and we treat our employees like family. Thus, it is fitting that Wagner Equipment recently sold Caterpillar's 250,000th backhoe loader to CF Jordan, a large construction company in El Paso, Texas. There is no doubt that that loader is being put to good use.
As the end of the year approaches, Caterpillar offers incredible deals on our used heavy equipment for sale. From 0% financing deals to great low monthly payments, it's worth checking out our financing deals if you are considering a new Cat machine for your construction business during the winter months. Our new models are in if you want to stop by one of our Cat dealers to check those out, or you can view their specs online. Our mission is to help you with your construction heavy equipment needs, including used heavy equipment parts, even during the slower winter months.
Wagner Equipment Co is proud to be a Caterpillar dealer with dozens of locations to serve you. We always go above and beyond to ensure your heavy equipment is the best in the industry, lasting you decades with proper care. From Cat attachments to power systems and trailer rentals, we are here when you need us. If you are interested in used heavy equipment, stop by one of our Cat dealers today!